About Wellness Nutrition Flow
Dedicated to helping individuals understand and implement balanced nutrition through evidence-based guidance and personalized planning.
Our Story
Wellness Nutrition Flow was founded with a simple mission: to bridge the gap between complex nutritional science and practical, sustainable eating habits. Our team recognized that many people struggle not because they lack information, but because they need personalized guidance that respects their unique lifestyle, preferences, and goals.
Based in Celje, Slovenia, we've been dedicated to providing comprehensive nutrition education and personalized planning through our network of experienced nutritionists. We believe that balanced nutrition is not about restriction or perfection—it's about making informed choices that nourish both body and mind.
Our approach combines current nutritional science with practical meal planning, helping individuals develop sustainable eating patterns that fit into their real lives. Every plan we create is tailored to individual preferences, cultural backgrounds, and specific health goals.
Our Mission & Values
Mission
To empower individuals with evidence-based nutritional knowledge and personalized guidance that enables them to make informed dietary choices, improve their well-being, and develop sustainable eating habits aligned with their lifestyle and goals.
Education First
We believe informed individuals make better choices. All our guidance is based on current nutritional science and practical experience. We prioritize teaching clients to understand their nutrition rather than simply following prescriptive meal plans.
Personalization
Every person is unique. We create individualized nutrition plans that respect cultural preferences, food traditions, lifestyle constraints, and specific wellness goals—recognizing that one-size-fits-all approaches rarely work long-term.
"Balanced nutrition is not about deprivation—it's about making mindful choices that support your individual well-being and fit naturally into your life."
Our Team
Maja Novak
Lead Nutritionist & Founder
Maja holds a degree in Nutrition Science and has spent over a decade helping clients establish sustainable eating habits. Her approach combines evidence-based nutrition with compassionate coaching. She specializes in plant-based nutrition, sports nutrition, and working with individuals managing various dietary needs. Maja is passionate about making nutritional science accessible and practical.
Igor Petrovič
Senior Nutritionist & Meal Planning Specialist
Igor is certified in sports nutrition and clinical dietetics, with extensive experience in creating practical meal plans for diverse client populations. He works with clients to develop realistic, food-preference-respecting nutrition strategies that fit busy lifestyles. Igor specializes in family nutrition, pediatric guidance, and helping clients navigate cultural food traditions while achieving their wellness goals.
Petra Kovač
Registered Nutritionist & Content Educator
Petra combines her background in nutrition science with a talent for clear communication. She develops educational content and guides clients through understanding nutritional labels, food composition, and making informed grocery choices. Her specialty is helping individuals with specific dietary considerations—allergies, intolerances, and preference-based eating patterns—while ensuring nutritional completeness.
Aleš Mežnar
Wellness Coach & Client Consultant
Aleš brings years of experience in habit formation and behavioral coaching to complement our nutritional guidance. He helps clients establish realistic goals, navigate obstacles, and maintain motivation throughout their nutrition journey. Aleš specializes in creating sustainable lifestyle changes and works closely with clients to ensure nutrition plans integrate smoothly into their daily routines and personal values.
Our Achievements & Commitment
Evidence-Based Approach
All our recommendations are grounded in current nutritional science and peer-reviewed research, ensuring clients receive accurate and up-to-date guidance.
Personalized Planning
We create individualized nutrition plans that reflect each client's unique needs, preferences, lifestyle, and cultural food traditions.
Ongoing Support
We work collaboratively with clients throughout their nutrition journey, providing guidance, answering questions, and adjusting plans as needed.
Practical Education
Beyond meal planning, we educate clients about nutrition fundamentals, label reading, and food science to foster lasting behavioral change.
What Clients Say About Our Work
"I came to Wellness Nutrition Flow feeling overwhelmed by conflicting nutrition advice. Maja worked with me to understand my lifestyle and created a plan that actually fits how I eat. The education component was invaluable—now I understand why certain foods work better for my body. This experience transformed my relationship with food entirely."
Katarina Zorko
Marketing Manager, Ljubljana
"As someone training for athletic performance, I needed nutrition guidance that supported my goals. Igor created a plan that increased my energy levels and improved my recovery. What impressed me most was how he incorporated my food preferences—this doesn't feel like a diet, it feels sustainable and realistic."
Tomáš Horvat
Fitness Coach, Velenje
Sarah Mitchell
Nutritionist & Wellness Coach
"Wellnessnutritionflow transformed how I guide my clients. The science-backed nutrition plans are comprehensive, and the user interface makes everything so intuitive."
Marcus Johnson
Fitness Trainer
"The integration with fitness tracking is seamless. My clients love how easy it is to sync their nutrition data with their workout routines. Highly recommended!"